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Shatta Wale (@shattawalegh)  is taking advantage of a growing following to branch into commercial merchandise. The musician is ready to hit the local distillery market with Shatta Bitters.
In a Facebook post, he’s shared an image of what looks a finished product ready to be consumed.
A smart move that makes a lot of business sense, it officially becomes his first publicly known merchandise.
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Feeding off one’s popularity is a necessary brand extension and tie-in for most creative persons. While some try unsuccessfully to do it all by themselves, others enter into collaborations to achieve the desired effect.
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It is not clear at this stage if the Shatta Bitters deal is a joint project or it’s being solely embarked on by the artiste.
The announcement comes days before he mounts the stage in Kumasi for a major peace concert that is being supported byAbusua 96.5 FM and Ultimate 106.9 FM.

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