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MUSIC EDUCATION

17 ways to get more music fans In Ghana

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17 ways to get more music fans

They say you need a thousand true fans to build a sustainable music career. Getting those first few diehard fans who play such a crucial role in building momentum can feel almost impossible when you’re just starting out.

There are dozens and dozens of ways to get more fans for your music, but it’s ultimately going to come down to your level of commitment and finding the right balance of tactics that works best for your personal music career strategy.

The list below isn’t exhaustive, of course, but if you nail these 17 essentials, you’ll be well on your way to getting more music fans.

1. Know your brand

Before you do anything else, you absolutely must know your brand. Your brand encompasses and is impacted by everything you do, from how you present yourself (both in person and online), to how you communicate with your fans.

Take the time to discover what’s truly unique about you, your artistry, and your story, then build out your brand identity from there.

2. Engage your fans

There’s no way around it — you have to engage your fans as much as possible if you want to maintain and grow your band’s following. It’ll require consistent effort on your part to keep them aware of you, deepen the relationships, and ultimately create superfans who will help promote you and support your career in the long run.

3. Be consistent

In order to break through the noise and hold the attention of the music fans you’re targeting, you have to be consistent across all of your communication channels. Whether it’s your email newsletter, social media pages, or new music releases, make sure you give your fans something to expect and look forward to on a regular basis.

4. Use hashtags

Hashtags are a great tool to make it easier for music fans to discover you. Search trending hashtags on Instagram and Twitter, and use them to connect with niche audiences and topics of conversation that are relevant to you.

5. Do a giveaway

Everyone loves getting free stuff! Offer a download of an exclusive track in exchange for an email address, or run a merch giveaway on social media. If you can incentivize your existing fans to share the giveaway with their friends, you’re likely to earn new fans of your music in the process.

6. Embrace streaming and playlisting

Getting your song featured on a popular Spotify playlist can be even more effective at creating buzz for your band than getting covered by a blog. Curated streaming playlists are how most fans discover new music nowadays. With the right pitch and timing, you can strike gold with a playlist feature.

7. Post YouTube covers

When music fans are trying to find a specific song, YouTube is one of the first places they’ll search. Along with uploading your original music to your official channel, posting cover videos will improve your chances of appearing higher in search results, and will make you more accessible to new fans.

8. Play charity events

Performing at charity events is always a win-win – you get to give back to your community and support a cause you care about, while also gaining positive exposure to a new audience. An ideal partnership provides valuable cross-promotion for both parties, while raising awareness for an important issue. Getting creative with virtual live stream events is a great way to reach a wider audience online.

9. Play private events

Private events are a great way to get more music fans. Start with your own network — surely someone you know has an upcoming wedding, party, or corporate event that could be made better with live (or virtual) music! If you’re looking for more opportunities, GigSalad is a great tool to use to find these types of events.

10. Partner with local bands and brands

Just like with playing charity events, partnering with local companies and fellow musicians allows you to leverage each other’s audiences. You could trade support slots on upcoming shows with a band that’s similar to yours, or collaborate on a cover video. You could also try reaching out to local visual artists to create cool, unique band merch items, and in return, you help promote their work at your shows, on your social media pages, and in your online merch store.

11. Build relationships with influencers

This is easier said than done, of course, but as you already know, relationships are everything in the music industry. One tweet from an influencer with a big following could be a game changer for your music career.

If you’re brand new to the music business and you have zero contacts, try going out to networking events, conferences, or local industry meetups. There are also plenty of online communities and Facebook groups you can join to build up your network, as well as websites like Dklassgh.Com thaive you access to people who can help promote your music to a bigger audience.

12. Experiment with Facebook ads

With a little bit of experimentation and the right audience targeting, you can run Facebook ads that reach new music fans very inexpensively and effectively. Check out this article for a great overview of how to get started.

13. Experiment with Instagram ads

If you’ve ever used Facebook Ads Manager before, guess what — you already know how to set up Instagram ads, because it all happens on the same platform!

Instagram is an excellent tool for both building your artist brand and reaching music fans where they’re already spending a lot of their time online. Just make sure you brush up on a few best practices for Instagram advertising before you get started, and then keep tweaking and experimenting to get better and better results.

14. Run a press campaign for your new album or tour

At first, you’ll probably want to start small and do it yourself. Even if you only get a couple of features on indie blogs, that’s enough to put you in a better position to score even bigger coverage the next time you have something newsworthy to announce.

Once you start gaining significant traction, though, you’ll want to consider hiring a professional music publicist to manage your campaigns for you.

15. Use Show.co’s music promotion tools

Show.co offers an impressive suite of marketing tools that are valuable for artists at any stage. You can use the platform to set up a pre-save campaign on Spotify, premiere a new music video on YouTube, build your email list, and much more.

There’s a free tier that allows you to get started right away with basic campaigns and analytics, but you’ll need to upgrade to a paid tier in order to take full advantage of the features that Show.co has to offer.

16. Ride the wave of new social media platforms

Keeping up with the latest trends in music discovery requires a pretty high level of proactive effort and timeliness. However, if you manage to spot the rise of a new platform and get in early before every other musician jumps on the bandwagon, you’ll reap the benefits of an excited, attentive audience with very little competition.

Think of TikTok, for example — it’s been a massive driver of music discovery for a younger demographic, and only recently have bigger brands started to catch on. You certainly don’t have to jump on every new social media platform you come across, but if something feels like it could be the right niche for you, why not give it a shot?

17. Release great music!

When it comes down to it, if your music and shows are anything less than remarkable, you’re going to have a really hard time gaining true fans. Focus relentlessly on building up your songwriting and performance chops. If what you’re doing is really unique and amazing to your target audience, you’ll turn them into superfans who will gladly promote you to their friends and followers.

Conclusion

I have taken my time to provide you some of the 117 ways to get more music fans as A Musician — as I urge you to kindly share via the various social media pages and follow us on; Facebook, Twitter, Instagram, and more.

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Samuel Amadotor, known professionally as D.Klass GH is Multiple Award Winning Ghanaian Blogger, Music Promoter, Publicist, Pharmacy Technician by Profession and the Founder of Dklassgh.Com. He has an interest in promoting Up and coming artists and has a keen interest in showcasing the talents in Volta Region. His blogging covers international artists and has affiliates around Africa to boost his reach to the targeted audience. Get In Touch if you need my service | Email: [email protected]| Call/whatsapp: 0241 444 116 Or connect with me across social media handles, @Dklassgh

MUSIC EDUCATION

Music Royalties and Key Things you should Know

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Music Royalties

Music industry, where creativity meets commerce, the concept of takes center stage. are the financial lifeline that sustains artists, songwriters, and other stakeholders in the creation and dissemination of musical works.

Music royalties are payments made to the creators and rights holders of musical works for the use or exploitation of their compositions and recordings. These payments serve as a form of compensation for the intellectual property rights associated with music.

Types of Music Royalties

Mechanical Royalties: Paid to the songwriter and music publisher for the reproduction and distribution of recorded music. This includes sales of physical copies, digital downloads, and interactive streaming.

Performance Royalties: Generated when a musical work is publicly performed. This includes plays on radio, television, live performances, and streaming services. Performance royalties are typically split between the songwriter and the performing rights organization (PRO).

Sync Licensing Royalties: Paid for the use of music in synchronization with visual media, such as films, TV shows, commercials, and video games. Both the songwriter and the owner of the master recording receive compensation.

Print Music Royalties: About the reproduction and distribution of sheet music, print music royalties are paid to the songwriter and music publisher.

Distribution Mechanisms of Music Royalties

SESAC: A PRO that operates on a more selective membership basis, representing a diverse range of songwriters and publishers.

PRS for Music (Performing Right Society): A UK-based PRO that collects and distributes performance royalties to songwriters, composers, and publishers.

Mechanical Royalties Collection: Mechanical royalties are often collected and distributed through mechanical rights organizations, record labels, and digital distribution platforms

Digital Service Providers (DSPs) Streaming services, digital download platforms, and online music stores play a crucial role in the distribution of mechanical royalties. Platforms like Spotify, Apple Music, and Amazon Music negotiate licenses with rights holders and pay mechanical royalties based on usage.

Sync Licensing Platforms: Sync licensing royalties are often facilitated through specialized platforms that connect music creators with opportunities in film, TV, advertising, and other visual media. These platforms handle licensing agreements and royalty payments.

Challenges in Music Royalties

Fair Compensation in the Streaming Era The shift from physical sales to streaming has raised concerns about the adequacy of compensation for artists and songwriters. The per-stream payment model, while allowing for widespread access, can result in relatively low payouts per play.

Complexity of Royalty Calculations: The intricacies of royalty calculations, especially in the digital landscape, can be complex. Determining fair compensation for the various rights holders involves navigating through different licensing agreements, territories, and payment structures.

Transparency Issues: Lack of transparency in the distribution of royalties has been a persistent challenge. Many artists and songwriters find it difficult to track and understand how their royalties are calculated and distributed, particularly on streaming platforms.

Global Royalty Collection and Distribution: The international nature of the music industry introduces challenges in global royalty collection and distribution. Different PROs, laws, and licensing practices across countries contribute to a fragmented system that can hinder efficient compensation.

Unclaimed Royalties: A significant portion of royalties remains unclaimed or undistributed due to various reasons, including outdated data, incomplete metadata, and difficulties in identifying and locating rights holders.

Opportunities and Innovations in Music Royalties

Blockchain Technology: Blockchain has the potential to address transparency issues in royalty distribution. Smart contracts on a blockchain could automate royalty payments, ensuring a more transparent and efficient system.

Decentralized Music Platforms: Decentralized platforms powered by blockchain technology aim to empower artists by providing direct and transparent connections between creators and their fans. These platforms often incorporate cryptocurrencies to facilitate direct payments

Direct Artist-Brand Collaborations: Artists have the opportunity to collaborate directly with brands and companies, creating bespoke music for advertising and marketing campaigns. This direct collaboration can lead to additional revenue streams beyond traditional royalty channels.

The emergence of NFTs: Non-fungible tokens (NFTs) have entered the music industry, offering a new way to tokenize and trade digital assets, including exclusive music releases, concert experiences, and ownership of unique compositions. NFTs can provide a direct-to-fan revenue stream.

The Evolving Landscape of Music Royalties

Streaming Platforms and Subscription Models: Streaming platforms continue to dominate the music consumption landscape. The subscription model, where users pay a monthly fee for unlimited access to music, has become a primary revenue driver for the industry.

User-Generated Content Platforms: Platforms like YouTube, TikTok, and Instagram have become influential in music discovery and promotion. However, the complex nature of royalty payments on user-generated content platforms remains a challenge.

Podcasting and Audio Content: The rise of podcasts and audio content platforms presents new opportunities for music licensing and royalty generation. Musicians can explore licensing their music for use in podcasts, audiobooks, and other non-traditional audio formats.

Live Streaming and Virtual Concerts: The COVID-19 pandemic accelerated the adoption of live streaming and virtual concerts. While offering a substitute for in-person performances, these platforms also raise questions about equitable compensation for virtual events.

Global Collaboration and Cultural Fusion: The digital era enables global collaboration among artists from different cultural backgrounds. This cultural fusion not only enriches musical diversity but also presents opportunities for cross-border royalty generation and distribution.

Music royalties form the heartbeat of the music industry, ensuring that the creators and rights holders are compensated for their artistic contributions. As the industry continues to evolve, driven by technological advancements, changes in consumer behavior, and new business models, the landscape of music royalties undergoes a transformative symphony.

While challenges persist, opportunities for innovation and disruption abound. From blockchain solutions to NFTs, decentralized platforms, and the continued growth of streaming, the music industry is navigating uncharted territories. The future of music royalties holds the promise of a more transparent, equitable, and artist-centric ecosystem where the melody of compensation harmonizes with the ever-changing rhythms of the digital age.

Source : Dklassgh.Com

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MUSIC EDUCATION

Scholarships for Music Majors in 2023: Financial Opportunities to Enhance Your Skills

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Scholarships for Music Education Majors

Music scholarships help to alleviate the financial obligations that individuals incur when pursuing higher education. The awards are given to talented and hardworking students studying performing arts, especially music and instrumentalists. Getting these offers is a huge privilege that many individuals wish to have. 

If you’re looking for ways or a place to nurture or improve your music skills, our list of top musical scholarships will help you get a high-quality education and achieve your career goals.

How to Get Scholarships for Music Education Majors

Check out some of the most effective approaches to help you secure a music scholarship in 2023.

  1. Strive to be the best

The top secret to increase your chances of securing a scholarship is giving your best. Everyone applying for financial aid is probably doing everything within their means to snatch the opportunity. Therefore, no matter how busy you are, it’s always a good idea to work harder. 

  1. Focus on your strengths

Every scholarship opportunity you apply for has many other interested candidates. Since you’re competing with other individuals with different skills and abilities, you should focus on your strengths to stand out from the rest. 

  1. Apply for many opportunities

The more scholarships you apply for, the higher your chances of being selected. Some offers have a strict eligibility criterion, while others have simple and straightforward guidelines and requirements. So, it would be best to apply for as many awards as possible.

Getting a college degree is quite demanding; however, seeking help from a reliable essay writing service can make it easier. As someone interested in learning skills to enhance your music career, cooperating with professional essay writers from CustomWritings can make your academic journey less stressful. The service has competent writers who can help you write your assignments on time and deliver quality papers 24/7.

Top Scholarships for Music Majors 2023

Check out our compilation of music majors scholarships with new opportunities in 2023.

1. Mario Lanza Institute Scholarship

Mario Lanza Institute offers one of the best scholarships for music majors. The offer varies between $1,000 to $2,500. To be eligible for this scholarship, you must be aged 21 to 28. In addition, you should have a music or vocal background.

In its 61 years of existence, Mario Lanza Institute has helped more than 200 aspiring singers from the United States and other foreign countries. If you’re seeking a place to help lay the foundation for your career in music, particularly vocal performance, this is your ideal opportunity. 

2. MusicFest Canada Scholarship

MusicFest Canada Scholarship has helped improve the Canadian music industry by providing financial support to high school students interested in pursuing jazz careers. The program aims to motivate the younger generation of composers and vocalists to enhance their creativity and ideas by rewarding efforts for exceptional compositions. In addition, it intends to improve the participants’ professional potential.  Besides helping students acquire tips and knowledge to enhance their music performance, this initiative offers publishing and mentorship opportunities for professional growth.

3. YoungArts

YoungArts is one of the most supportive music scholarships for youths. The program, supported by the National YoungArts Foundation, offers financial support amounting to $10,000. To be eligible for this scholarship, one must be a dedicated performing artist between 15 and 18 years. The initiative also helps individuals to get unique mentorship from some of the most accomplished artists in the music industry. So, if you’re looking for ways to navigate a career in theater arts, this is an ideal opportunity to get you started. 

4. Taylor Swift 1989 Scholarship

Taylor Swift 1989 is one of the popular music scholarships for non music majors. The program aims to make higher education more affordable and accessible to students as they prepare for their careers. The good thing about this scholarship is that it doesn’t have a strict eligibility criterion; all learners are eligible.

5. Alys Robinson Stephens Scholarship

The scholarship, worth $1,000, is offered by the University of Alabama at Birmingham. It was mainly established to help high school students planning to enroll in the institution. To be eligible for the prestigious Alys Robinson Stephens Performing Arts award program, one must be a high school graduate with exceptional academic results.

6. Arkansas State University Band Scholarships

Arkansas State University offers one of the best band scholarships for music students; the program is considered the most sought-after opportunity in Mid-South. All eligible students, whether music or non-music majors, receive financial aid worth $5,000 annually.

Students interested in the offer must complete and submit the A-State Music Audition & Scholarship application form to schedule a day for their audition. In addition, the university offers instrumental scholarship opportunities for learners who play in Basketball Pep Bands. 

7. The Violin Society of America (VSA) Scholarship program

The VSA offers violin scholarships for qualifying students in the United States of America, Mexico, and Canada. The program targets learners who’ve mastered the art of bow making and violin. To be eligible, you must have completed at least one academic year in the learning program and have financial need. Furthermore, you must have shown interest in music compositions, orchestra, serious effort, future promise, and talent.

8. The Miranda Scholarship

The Miranda Scholarship is a Rhode Island College program that supports undergraduate students pursuing performing arts. The offer ranges between $3000 and $ 5,000. The award mainly targets college juniors and seniors passionate about theater, dance, and music composition.

9. CollegeXpress No-Essay Scholarship for Piano

If you’re looking for a learning experience to nurture your skills in performing arts, CollegeXpress is your ideal solution. The CampusReel program, ranked among the best and easily accessible piano scholarships, offers students financial assistance in pursuit of their music careers. Learners who register with CampusReel automatically enroll in the $1000 scholarship, which doesn’t require them to show their writing skills. 

10. College of Wooster Music Scholarships

College of Wooster is among the popular learning institutions offering singing scholarships in 2023. The offer is awarded to first-year students enrolling in the university based on their music performance skills. Interested candidates are expected to attend the auditions and an introductory session hosted before the auditions.

Discover your potential with scholarship opportunities

Pursuing a college degree can be costly for most individuals. Unlike psychology, law, nursing, and business students, music majors incur additional expenses like purchasing instruments, repairs, and regular maintenance. Luckily, the best high school seniors with exceptional academic results can get financial support from university scholarships and other aids offered by institutions of higher learning. This report has outlined top scholarships for music education that can help scholars achieve their goals and tips to increase the chances of securing one. Hopefully, it will help you jumpstart your career.   

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MUSIC EDUCATION

Bachelor Programs In Music 2023

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Bachelor Programs In Music

There has been a recent uptick in the number of applicants to bachelor’s degree music programs. Universities are better than ever before at supplying the highly qualified musicians and educators the world desperately needs.


However, prospective students may find it difficult to narrow down their options to just one degree. This article provides a high-level summary of some of the best Bachelor in music programs for 2023, including what they have to offer and what they demand.

We’ll also discuss how potential students can choose the best program for their needs and career aspirations. Considering cost, curriculum, faculty quality, extracurriculars, and job placement opportunities, students can make informed decisions that will set them up for success throughout their college experience and beyond.


To increase your chances of getting a scholarship, consider contacting an essay writing service like https://essayshark.com/. Expert writers will write your excellent admission essay and solid personal statement to significantly increase your chances of successful admission.

University of Pécs (BA In Classical Music Performance)


Aspiring classical music performers often yearn to explore the world of sound and create
beautiful melodies that can touch hearts. The Bachelor’s Degree in Classical Music Performance (Piano) is a rigorous, comprehensive program designed to equip aspiring musicians with the necessary practice techniques, academic requirements, and career paths to achieve their goals.

With this degree, students learn about the history of classical music and its performance practices and develop an understanding of cultural nuances between various musical styles. Through solo piano performances and ensemble work, they will gain valuable experience performing for audiences.

In addition to becoming proficient in sight-reading and improvisation techniques, students also have access to specialized instruction in rhythm studies, harmony theory, and more. As part of their journey towards mastery of the instrument, graduates are prepared to take up leadership roles within orchestras or choirs, expand their knowledge base by taking on further study at the master’s level, or pursue other related avenues such as teaching or conducting.


Explore the scholarship: scholarship link

Macromedia University Of Applied Sciences (Music Management)


The field of music management is taught in more depth at Macromedia University of AppliedSciences. Working with musicians, producers, and record labels from a creative and
business perspective is the main focus of this curriculum. Everything from promoting artists
to negotiating contracts to copyright law to event planning is in there.


Graduates armed with this information will be better able to strategize their projects for maximum success in the cutthroat music industry. Internships and externships with big media corporations and indie record labels are also available to Bachelor’s degree students.


Gaining practical experience is crucial to gaining expertise in a field since it enables one to
see how things really work on a daily basis. Graduates of Macromedia University are fully
equipped to succeed professionally in today’s dynamic music industry since they have
developed their talents both in and out of the classroom.

Explore the scholarship: scholarship link

Carroll University (Bachelor In Music)

At Macromedia University of Applied Sciences, there are courses designed to help learners gain an understanding and appreciation for the modern music industry. You can expect to learn about composition techniques, audio production, and other aspects of the business side of music.

For those looking for a more comprehensive education in music, Carroll University offers a Bachelor of Arts in Music that is perfect for students who want to pursue a double major or another field of study alongside their studies in music.

Their curriculum covers songwriting, studio recording, live performance, and delving into topics such as music theory, history, and culture. The university also has special scholarships available for students interested in studying music.

Whether you’re passionate about performing on stage or behind the scenes at a recording studio, Carroll University’s Bachelor of Arts in Music program will give you the tools to make your dreams of working in the music industry come true.

Explore the scholarship: scholarship link

Longy School Of Music Of Bard College (Undergraduate Diploma/Bachelor In Music)

Have you ever wanted to pursue an undergraduate music program? Longy School of Music of Bard College offers two distinct options: the Undergraduate Diploma (UD) and the Bachelor of Music (BM). Both programs are designed with aspiring musicians in mind; they provide ample opportunity for students to grow as performers and composers. So, what sets them apart?


The UD is a three-year intensive program that allows students to work alongside graduate students and professional musicians in ensembles, performance courses, and repertory courses.

This curriculum focuses on providing a comprehensive education in:
● Music Education: learning from experienced artists how to teach music to others
● Music Theory: developing essential musical skills such as notation reading and
composition techniques
● Music History: exploring different periods, genres, and styles that have shaped our
current understanding of music.


On the other hand, the BM degree can be earned through Emerson College’s joint program with Longy. In addition to meeting all requirements set by Longy’s Undergraduate Diploma program, this option also provides access to liberal arts credits at Emerson while benefiting from both institutions’ resources—such as alum networks and career services—setting up graduates for success after graduation.


Ultimately, it comes down to deciding which route best suits your academic needs.

Explore the scholarship: scholarship link


Fresenius University Of Applied Sciences (BA Music Management)


The Bachelor of Arts in Music Management curriculum at Fresenius University of Applied Sciences is extensive, encompassing both modern and classical music education and practice.

In order to make it in the highly competitive field of music production and promotion, you will learn how to apply what you know to the business and marketing methods of the industry. The financial aspects of the sector, such as budgeting and securing funding, will also be covered in detail.

With this degree, you can choose between different thematic focuses and elective modules
to tailor your studies according to your interests and career goals. Whether you decide to graduate after six semesters or take an extra semester with an internship and additional courses, you will surely get a well-rounded education that prepares you for success in the ever-changing landscape of the music business.

Explore the scholarship: scholarship link

Conclusion

There are several bachelor’s degree programs available in the music industry due to its size and growth. Choosing the best solution from the many possibilities accessible in the year 2023 might be challenging. To increase your chances of successful admission, consider hiring an online essay writer.


Do you seek a rigorous course in classical performance? Or do you want to learn more about the business side of music in general? It all boils down to figuring out which option is best for you.


A bachelor’s degree in music will provide you with transferable talents that will serve you well no matter what path you choose to follow. Why not investigate the prospects and see where a music degree may take you? It’s important to remember that doing what you love should never seem like work.

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