Despite his massive brand, Ghanaian musician Kuami Eugene has stated that he does not wish to venture beyond his horizons on the world stage.
We don’t know the context of the statement, which is surprising given that every artist’s aim is to make ripples throughout the world. In a recent interview with Pan African Music, he expressed this attitude (PAM).
Furthermore, he just participated in the most popular African song on YouTube, Nigeria’s CKay’s “Love Nwantiti,” so it’s a little perplexing why he insists on remaining relevant exclusively locally.
He clarified his position by saying:
Regardless of whatever happens, we get most of our money in Ghana. There are some endorsement deals in our country. International companies that come to settle in Ghana are going to ask who is the biggest here.
And I want them to hear “Kuami, Kuami!” When you come to Ghana, I’m on a billboard, I’m on radio, I’m on TV, and it’s because I am what the locals want. I don’t want to leave, go international and lose what I have here. I need to figure out how to combine them both and how to gain from both sides.