Ghanaian afrobeat performer, Gyakie has claimed that the effect of TikTok has no bearing on how long a song will stay on the charts.

According to her, the lifetime of a song is determined by the music itself, not by social media dancing trends.

“I think the longevity of a song depends on the song. It’s not really about TikTok”.

She used Kelvyn Boy’s Down Flat as an example to demonstrate her thesis, noting that while the music got popular through social media dance routines, it is still loved by the majority of people.

“People still dance to Kelvyn Boy’s Down Flat even though it’s been a while since it was released. It came with a dance routine on TikTok too. So, like I said, it depends on the song.”

The singer’s remarks come at a time when there have been complaints that social networking sites are destroying the lifespan of music.

Wei Y3 Oteng, a Ghanaian music producer, decried the situation in a Facebook post.

“Pushing songs to trends by making all these moves {and} dance for it to be a hit is killing our songs faster than allowing it to organically grow to gradually become hit.”

He finds the situation problematic “because the moment another person’s moves overtake yours, no matter how great your song is, trust me, yours off the table. And it’s really worrying.”

The producer, who also manages rapper Obrafour, said that he was “expecting” tracks like Down Flat and Kwaku The Traveller to be “uncontrollable by now,” but that Kizz Daniel’s BUGA dancing skills had pushed such tunes away.

Although he recognizes the platform’s importance, Wei Y3 Oteng believes it “can’t surpass the organic radio and TV marketing with TikTok.”

“It’s a really great technology and it’s here to stay, but trust me we still need to reach the grounds and stop acting all made it when Dancegod and some few others teach some girls move to start trending on our artist behalf.”

According to him, “it’ s doing more harm than good, because every now and then musicians are tempted to come with something new when their jams are out of trends, let’s wake up be4 creativity becomes a competition.”

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