Ghanaian singer-songwriter King Promise has bluntly declared that it is only a foolish musician who would believe TikTok is unrelated to the process of promoting music.
TikTok by ByteDance has come to take over the social media space with millions of users fighting for a place to make a name for themselves.
TikTok has taken the dance challenge to a whole new level and as a result, numerous musicians have benefited from the dance challenge’s increased popularity to flourish.
According to King Promise, singers now turn to TikTok as their preferred platform for expanding their fan bases.
This is related to the perception that TikTok influencers aren’t responsible for a song’s virality and don’t have any business doing so.
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