Raphael Kofi Attachie discussed keeping his listeners interested in his music in an interview on Y107.9FM’s “Dryve of Your Life” with presenter Kojo Manuel.

The singer of the famous song “Sugarcane” claimed that he does not rely on TikTok to promote his music.

He claimed, “I post on TikTok, but I don’t focus on TikTok for marketing.”

He maintains that in order to advance in the music business, he must always make sure that the production for each new year is superior to the previous one.

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He stated, “I’ve been in the game for 4 years now,” indicating that he has had adequate time to learn how the business operates.

He noted that Nigeria is a nation that creates fantastic music and is very knowledgeable about marketing, which makes him obligated to learn from Nigeria’s top artists to develop his own method while reflecting on how many people have categorized his sounds as being from Nigeria.

In response to the type of music that Ghanaians prefer, he said, “Ghanaians support quality and what is sold to them.”

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