We’ve spent more than $100,000 in promoting Camidoh’s ‘Sugarcane’ song – George Britton

George Mensah Britton, Camidoh's manager and publicist, has disclosed that he has spent more than $100,000 advertising the popular song “Sugarcane” by Camidoh.

Britton's promotional and marketing efforts resulted in tremendous radio and chart success for the single, which was released in 2021.

George Britton, a panelist on TV3's New Day, stated that he had to invest a lot of money in order for the song to reach a bigger audience and become a hit.

He made the remarks in response to a rising topic sparked by Davido's disclosure of the amount he spent promoting his previous record.

“For now it's even more, we've entered into 100 plus K dollars,” he intimated

Explaining why it was important to promote a song through investments such as marketing, advertising, and other promotional activities, he said it was wise because making more money entails investing more funds.

“We want to make a lot of business sense, we also want to touch the world with the music and make an impact. Clearly, if you want to make more money you need to invest more money,” he explained

According to Britton, the goal was to make Camidoh a viable force competing with the likes of Davido, Rema, Joe Boy and other African heavyweights who had deeper pockets and did a variety of promotional strategies to promote their albums.

Camidoh's “Sugarcane” has clocked 6.7 million YouTube streams as of April 2023 with the remix ft Mayokun and King Promise hitting 59 million views on YouTube.

Source: Dklassgh.Com