Telenovelas are destroying our cultural identity – Fred Amugi

Famous Ghanaian actor Fred Amugi claims that our cultural legacy is being undermined by the proliferation of foreign telenovelas on local TV networks.

In an interview with the Daily Graphic, Mr. Amugi voiced his worry that our own cultural identity is being undermined by the ongoing broadcast of international soap operas, even when they are translated into local languages. He emphasized that this trend is bad for our future, especially for our children, and compared it to an Indian actor speaking Twi and worshiping their gods.

He underlined the necessity of changing our priorities so that we value our own creative pursuits instead of accepting cheap entertainment.

According to Mr. Amugi, the thriving presence of foreign telenovelas in Ghana can be attributed to the lack of unity and cooperation within the local film industry. This hinders the production of exceptional films that can compete on a continental level. “The Ghanaian film industry requires unity. Currently, everyone is working independently due to the fear of plagiarism.

However, it is important to acknowledge that there will always be someone who knows more than us. By working together, we can create remarkable films that showcase our diverse talents and perspectives,” he stated. Mr. Amugi's concerns regarding the popularity of foreign telenovelas on local TV resonate with the ongoing debates surrounding the impact of globalization on local cultures.

The interconnectedness of the world has led to the fading of local cultures, as TV stations opt for the simpler and more profitable approach of dubbing foreign content into local languages instead of investing in local productions.

Consequently, this has resulted in the proliferation of foreign telenovelas on Ghanaian TV stations, further exacerbating the decline in local content production.

SOURCE: Dklassgh.Com