“There’s No More Need For Heavy Videos” – Bullgod Advices Musicians

Ghanaian artist manager and entertainment critic Lawrence Nana Asiamah Hanson, better known by his stage name Bullgod, gave musicians some insightful guidance on their music video investments during an interview on Hitz FM.

Bullgod asserts that despite the prevalence of digital information in our day and age, music videos continue to be an effective medium for musicians to engage with their fans.


These days, spending a lot of money on complex images is unnecessary. Long, ostentatious films are no longer popular with consumers. They want material that is compelling, straightforward, and doesn’t waste time,” he clarified.

Bulldog pointed out how shifting customer tastes have changed how music videos are seen, based on market trends.




The emergence of platforms such as YouTube Shorts, Instagram Reels, and TikTok has led to a preference for concise, captivating graphics.

“People’s attention spans are getting shorter. Individuals wish to comprehend the message and proceed. “Artists must change or risk being forgotten,” he continued.


Bullgod used Sarkodie’s calculated strategy in making the music video for his song “Messiah” to support his argument.

“While stage preparations were going on, Sarkodie shot the music video for “Messiah” on the same day as his Rapperholic performance,” he said.

Bulldog praised the rapper’s ability to strike a balance between creativity and pragmatism, revealing that while it wasn’t lavish, it went viral and helped him accomplish his aims.

Source: DKlassgh.com