My broke colleagues invest in Instagram followers than their digital stores – Guru

Ghanaian Rapper Guru has advised his colleagues in the music industry to set their priorities straight and be focused on making good money to support themselves and their families.

According to Guru, it's imperative that colleagues artistes invest in their digital stores to rake in revenue rather than waste time building followership on their social media handles.

To Guru, investing in their digital stores will rake in more revenue than they can invest in their craft but investing in their social presence will just generate likes and comments which do not add anything to their craft or bank account.

“My dear Ghanaian artiste, 1000000 spotify streams equals $7000 whereas 1 million Instagram followers equal like and comments with no pay. So set your priority right. Tell the leaders to fix the system in Ghana. Something must change.”

With the wake of Coronavirus and its associated lockdown, the music industry is one that has been severely hit by the pandemic because artistes who depend solely on revenue made from live shows have had to stay home with no funds coming in.

Artistes who have invested in building their digital stores will at the moment be receiving some monies for their upkeep as the country fights the deadly disease.