Ghanaian music industry players work with emotions – Guru

Maradona Yeboah Adjei, better known by his stage name Guru, is a hip-hop singer and rapper who claims that the participants in Ghana's entertainment sector use emotions.

Ib Ben-Bako claimed that the bulk of managers in the entertainment sector work for their own personal gain during an interview on Prime Morning.

“My issue with our industry is that we deal with emotions far too much. More emphasis is placed on feelings. We have an emotional issue. emotional managers, emotional organizations, and emotional entities. The way that entertainment companies manipulate our emotions is seriously hurting us. Everyone likes to be spoiled, he said.

He added that, “Sometimes we intend to ‘switch' you for no reason, depending on emotions, and we act too much based on emotions. So if you're not mentally strong, they'll cut you off.”

According to him, the music careers of most upcoming artistes have not been well established due to the emotional nature of the industry players.

“Everybody wants to tap into the glory for their own gain,” he said.

Also, Guru indicated that artistes can never be managed. He believes it is the work of the musician that can be managed and not the individual artistes.

He claimed that most artistes sometimes get distracted by managers as they may make decisions contrary to the managers' interests.

“In music, you can never manage an artiste. You can manage part. That's the work itself, but not the brand of the artiste…If I say I cannot be managed, it's because mentally I've already psyched myself not letting anything distract me,” he stated.

The rapper explained how he had a problem with mismanagement that led to a challenge that put him in court.

The “Amen” singer also disclosed how he has contributed to the music business by supporting the careers of several performers.

He believed that supporting artists was a means to advance the entertainment sector.

“I've invested so much. If you're to talk about people who have invested so much in this industry, I'm part of it. The agenda was to help with the little I could to impact other lives and also help in projecting Ghana music,” he explained.

Guru is confident of not having any problems with the industry. Instead, he believes the industry has a problem with his perception of doing music.

Meanwhile, he has revealed that he gets his musical inspiration from ordinary Ghanaians, admitting that he is a street boy.

Source; Dklassgh.com