Ghanaian music duo R2Bess has explained why they aren’t using social media to boost their music business.
Despite their enormous celebrity in the music industry, the two relatives have failed to use social media to expand and prolong their music careers, as other creative art producers throughout the world have done.
On Accra-based Okay FM, Omar Sterling (Paedae) and Mugeez, who make up the group, claimed that growing up without access to contemporary mobile phone technologies enabled them to restrict their internet activities.
Paedae and his cousin Mugeez, according to Paedae, were born in the early 1980s and, unlike most young people of today’s generation, never had the opportunity to buy advanced technology.
He claims that being without phones during their adolescent years taught them not to be overly reliant on them. Most social media junkies, Paedae noted, are attention-seekers with little substance in the things they publish, and hence do not deserve the attention they receive.