INTERNATIONAL
Twitter rebrands to ‘X’ as Elon Musk loses iconic bird logo
Twitter has officially rebranded to “X” after owner Elon Musk changed its iconic bird logo Monday, marking the latest major shift since his takeover of the social media platform.
The website Twitter.com remained live and branding on the app version of the platform did not appear to change as of early Monday.
Twitter's world-renowned bird logo was transformed into an X, however.
Early Sunday, Musk posted a short video of a flickering “X.” Asked if the logo would change in a Twitter Spaces audio chat, he said “yes,” telling an unknown speaker: “We're cutting the Twitter logo off the building with blow torches.”
Early Monday, Musk tweeted an image of the X branding beamed across Twitter's headquarters.
Musk tweeted Sunday that the idea of changing the logo to “X” was to “embody the imperfections in us all that make us unique.”
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he wrote.
By Sunday afternoon, the web address x.com was already redirecting to what was once Twitter. The domain returned to Musk in 2017 after it was relinquished under the merger that became PayPal,
The shift from bird imagery to an “X” is the latest sweeping change since Musk bought Twitter for $44 billion last year.
Musk in April changed the name of the company from Twitter Inc. to X Corp.
