Delay, Mr. Drew, Worlasi, Others Have Been Signed By Malta Guinness As Influencers

Malta Guinness, the leading non-alcoholic malt beverage company in Ghana, is pleased to announce the addition of Deloris “Delay” Frimpong-Manso and Giovani Caleb as social media influencers, as well as afrobeat/highlife artiste, Mr. Drew, singer/songwriter Worlasi, and YouTube sensation Aaliyah Sankofa.

They will lead the third phase of Malta Guinness' #Rekognize initiative, which will include a range of social media posts and engagements aimed at engaging with the brand's customers in a positive and appropriate way.

Malta Guinness launched a brand-in-culture initiative to spark a national dialogue about the brand's 30th anniversary campaign “Celebrate Our Own,” based on a charged cultural insight that “Ghanaians don't share each other's aspirations and goals.”

The #Rekognize campaign was the first part of the campaign, which saw Malta Guinness promote discussions across digital and radio platforms to inspire Ghanaians to celebrate their own.

In the second phase of the campaign, the brand challenged nine (9) chosen graphic designers in a competition called “The Rekognize Design Contest,” in an unprecedented effort to recognize talented Ghanaians. Their mission was to produce an innovative logo that encapsulated all the brand stood for and promotes, which resulted in the brand's signature limited edition packaging, which has been on the market since November 2020.

Radio and TV host Giovani Caleb, YOLO star Aaron Adatsi, celebrity TV personality Regina Van- Helvert, medical practitioner and show host Dr Vanessa Mensah- Karbo, actor David Chiderah, and YouTube phenomenon Aaliyah Sankofa will join Delay, Mr Drew, and Worlasi to represent the Malta Guinness brand during the campaign season.

Malta Guinness is increasing its influencer marketing efforts as it aims to engage authentically with customers, engage tangibly with them, and invest in co-creating brand material with these influencers.

Source: Dklassgh.com