The co-founder and President of Sovereign Brands, , has inspired young Ghanaian Highlife/ Hip-hop musician to pursue his music career with a “never give up” mentality.

According to the renowned entrepreneur and businessman, failing in life or in whatever you do is the most successful part of succeeding, and he advised the young spectacular musician to adopt this mentality, citing his own experience as a businessman as an example.

This comes after the singer had an exclusive interview on his talk program ‘Self Made’ yesterday with the co-founder and Chief Executive Officer (CEO) of the Luc Belaire, Bumbu Rum, McQueen, and the Violet Fog, and Villon companies, all of which are owned by Sovereign Brands.

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Sovereign Bands is a parent business that manufactures the Belaire line of beverages, as well as other well-known and costly drinks from across the world. Brett Berish’s ‘Self Made’ show serves as a platform for him to connect with top celebrities from all walks of life about their business decisions and self-made success stories.

Watch the video below:


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