In an interview with MX24 TV, Ghanaian afrobeat superstar Kelvynboy discussed diversity and support in the country's music business.
He emphasised how technology and easy access to music have changed the dynamics of society.
The “Down Flat” hitmaker asserts that because customers have so many options and cannot be coerced into listening to a particular genre of music by gatekeepers, songs do not become hits as quickly as they formerly did.
Since every song had the potential to go viral swiftly in the past when I first entered the industry, I believe the narrative and the table are genuinely turning. Recently, it hasn't happened. Thank you for social media and everything else. It's not like the ones that certain gatekeepers claim to be the best are actually the best. On our phones, there is a number one. Nobody can be made to like or dislike something, he said.
“The issue is that we are unable to provide support for multiple people at once. Nigerians are talented creatives. They do so while providing equal support to everyone. What we don't do is that. We don't support multiple artists at once. Yes, Kelvynboy would arrive if he chose to. We take him and go compare.